Lumepad 1 needs Codec H. 264 AVC

On the Lumepad 1 trying to play a video ASC_V03.mp4 get an error Codec not supported : H. 264 AVC.
Will play on the app MPV 3D from the Leia Appstore.
Lumepad 1 Leiaplayer needs the Codec.
The video plays on the Nubia Pad 3D